The Community
Community Relations
JJB values the relationships with its customers and the wider communities within which it operates and will behave as a good fellow citizen in all areas of activity.
JJB's main contribution to the community is delivered via its business activities. Our stores and health clubs play a vital role in satisfying the needs of our customers allowing the redistribution of wealth back into the community through the staff we employ and train. JJB is fully committed to ensuring that both the products and services it offers are delivered by way of focus upon the family and always with value for money in mind.
At JJB Sports we recognise the need to extend our "people first" philosophy beyond our business and deliver something tangible back into the community. Its community programme provides support to nominated local and national charities and good causes including Macmillan Cancer Relief, Breakthrough Breast Cancer, The British Heart Foundation and the Variety Club Sunshine Coaches. JJB also offers support to its employees who participate in chosen charity projects.
Macmillan Cancer Relief
Macmillan Cancer Relief is dedicated to helping people living with cancer. They are working towards the day when everybody has equal and ready access to the best possible treatment and care and unnecessary levels of fear are set aside. In the United Kingdom, over a million people are living with cancer and four in ten people will be diagnosed with cancer during their lifetime. These figures are forecast to increase, and so will the demand for Macmillan's services.
JJB are pleased to continue to be associated with Macmillan Cancer Relief, one of our chosen charity partners. Through our network of retail stores and Head office facilities we have been involved in the Macmillan Football badges appeal and are pleased that we have raised over £1.2 million through JJB since the campaign began in 1999.
The money raised, funds Macmillan's increasing range of services, including the Macmillan nurses and doctors, new cancer care centres, a range of cancer information - via publications and its information and support centres and even direct financial help for those who need it most.
Variety Club Children's Charity
The Variety Club Children's Charity provides a whole range of support to sick, disabled and disadvantaged children. Whether raising money to build a paediatric unit, donating a Sunshine Coach to a special school or taking a group of children on fun packed days out, the Charity aims to make a real difference to children's lives.
Management and staff from JJB's Golf department, led by the Associate Director of Equipment, Martin Wild, have for several years organised an annual charity golf tournament and the monies raised from the 2007 event totalled to £60,000, being sufficient to purchase 4 Sunshine coaches to add to the 31 coaches already purchased from the proceeds of earlier year's tournamernts.
Sunshine Coaches is a charity that provides children with the opportunity to get out and about in order to enjoy local facilities and discover the world at large through excursions and educational visits. These coaches are specially adapted for children with special needs and are donated to organisations which strive to improve the quality of life for young people something with which JJB are proud to be associated.
The British Heart Foundation
The management of JJB's fitness clubs have nominated the British Heart Foundation (BHF) as its nominated charity partner. The aim of the Foundation is to play a leading role in the fight against disease of heart and circulatory systems so that these areas are no longer a major cause of disability and premature death. JJB is aiming to raise funds for pioneering research and to provide defibrillators in local communities, through a variety of fundraising initiatives. During the 52 weeks to 27 January 2008, £20,000 has been raised through the sale of BHF locker tokens within JJB's fitness clubs.